Unless you have a teenage sister or daughter, it’s likely you’re not yet familiar with the names Elle and Blair Fowler. But, trust us, that’s likely to change soon. As the Oprahs of YouTube (okay, we just made that up, but you get the idea,) these sisters have become two of the most popular and widely recognized YouTube personalities in the world (with over 30 million combined YouTube channel views and over 96 million combined upload views).

What started in their bedrooms as haul videos, where they uploaded YouTube videos featuring reviews of fashion and beauty products, now has viewers hanging on to every last word. In fact, they’re so beloved that brands and products featured in their videos often sell-out within the week! And if that doesn’t mimic the Oprah-effect, we don’t know what does!

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While their newfound fame has catapulted them into the spotlight (they’re just finishing a gig with Marie Claire as special correspondents for Mercedes Benz Fashion Week), it is Elle and Blair’s grounded perspective on the power makeup has (and doesn’t have!) that makes them Real Beauties in our minds.

So, we sat down with Elle and Blair Fowler and asked them to weigh in on Real Beauty.


What do you think makes someone beautiful?


Blair. oh wow, I think beauty is something — that’s a really good question by the way, we don’t get that a lot! – but I definitely think beauty is something that’s very natural and that the natural look’s also coming in. But I think that when lots people think of beauty they think of makeup and hair products and things, but they need to realize that is just products that beauty is what is on the inside and beauty is you and that the other products can just kind of enhance it, but you need to remember that being beautiful is about being who you really are.

Elle. You have your video voice on! I was going to say it’s really taking what it means to you and your personality and being nice and stuff and kinda just letting all of your natural beauty be enhanced by cosmetics. I don’t think makeup is meant to cover up anything or to make “not pretty people” look “pretty.” I think everyone’s pretty.

Blair. They are! Everyone has something!

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How do you deal with the pressure for body perfection in our culture?

Elle. I think that being in the spotlight has definitely made me healthier, like a healthier eater. I definitely don’t eat fast food and junk like I used to, and I did before I was in the spotlight. It definitely affects you – as self confident as you are and as strong as you are against eating disorders, I think it affects everyone in a different way. I think that you do have to be very strong against that though because it’s really, really unhealthy. And it really can ruin your body.

Blair. and it’s really easy to get wrapped up and caught up in and think oh, well, “so many people do it, it’s not going to hurt me.” But it will. And I remember when I got the call for my first Seventeen Magazine photoshoot I was, for sure, that like I wanted to get healthier and I started eating better and I haven’t stopped and I really feel better.

Elle. I am the same way

Blair. And it really did change my life

Elle. So I think it can be a good thing or a bad thing. I think you can channel it into something positive if you try.

If you could give your younger self advice about beauty, what would it be?


Blair. If I could give my younger self advice about makeup, I would say not to start too young. I think that I did start a little bit young doing full-on makeup and I kinda missed those innocent years of like doe-eyed very natural. I feel like I started at a very young age so I kinda wish I could take it back and be a little more natural until I was older. But, at the same time, I think I’m proud of what I’ve done so far!

Elle. I completely agree. I think maybe I would have not allowed myself to wear glitter on my eyes all through middle school, because I did do that.

Blair. It was like craft-store glitter too, not like glitter liner.

Elle. Yeah, it was straight-up glitter, like glitter. I would put chap-stick on my eye and then put glitter on! I would probably have told myself, “No. Be classy!”

What’s your one, can’t-live-without-it beauty product?

Elle. Would it be the Laura Mercier?

Blair. No I’m thinking a Shu Uemura eyelash curler ($19). [To Elle] I say that all the time, why are you looking at me like that?

Elle. I don’t know, I never curl my lashes. It’s my one beauty faux pas. Like it’s something that I know I should do, and I know the benefits, and everyone says I need to start doing it… hmmm… what would mine be?

Blair. Moisturizer.

Elle. Yeah, I have really dry skin. It would be my moisturizer. I use Bobbi Brown ($85), who, by the way, I met, and I love her and she gave me a moisturizer and she’s amazing and I love her.

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