Sketchy Skechers: Lessons Learned from the Shape-Ups’ Shake-Up

By Jenna Nicole Levine

Skechers, the company best known for that uber-classy high-heeled sneaker trend from the late 90s (just wait, everything – and we mean everything – eventually makes a comeback… it’s only a matter of time), has been fined a mere $40 million this week for falsifying data about their once highly coveted Shape-Ups.

Skechers Shape-Ups claimed that, with regular use, the rocking sole sneakers would tone and sculpt your lower extremities – and abs! – by simply throwing the body off balance and, thereby, requiring the wearer to exert more energy with each step. For women longing for leaner thighs without hitting the gym, this product seemed like a godsend. Literally.

4 ways to reach your fitness goals more easily!

But, alas, what seemed too good to be true, turns out to be just that: a big fat lie.

While there is something to be said for putting the body off balance and requiring your muscles to engage in a different manner for stability, more than just claiming these ‘moon’ shoes would help tone and strengthen your muscles more than walking in tradition sneakers, Skechers went even further in stating that Skechers Shape- Ups would lead to weight loss and improve cardiovascular health. Heartbeats everywhere went aflutter in anticipation of a shoe that could replace regular ‘ole exercise.

Exercises you can do in the shower!

Needless to say, months of investigation by the Federal Trade Commission and attorneys general from 44 states and the District of Columbia, resulted in findings that Skechers claims were “unfounded.”  The icing on the cellulite-crusted cake is that the “independent study” that touted all of these toning claims was conducted by chiropractor Dr. Steven Gautreau, who also happens to be married to a Skechers marketing executive.

If you bought into the hype, do not fret, you can claim a fabulous $40 payday from the class action settlement. All you need to do is visit www.skecherssettlement.com to file your claim.

While this is certainly a lesson in questioning celeb-endorsed products that seem too good to be true, the larger lesson here is this: nothing can replicate the benefits of exercise (or a nice spray tan to cover what the gym can’t fix).

And, no, exercise doesn’t need to mean an hour huffing and puffing on the treadmill. Instead, here are 5 exercises you can do on a playground!

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