Pantene’s Empowering #DadDo Videos Win Our Hearts + The Super Bowl
Fine, so the Broncos technically won the Super Bowl, but those of us in the beauty biz have to say that if we were making the rules, Pantene would have won The Vince Lombardi Trophy for their #DadDo videos!
In partnership with NFL dads, New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten, Pantene created a series of four how-to videos and one :30 ensemble commercial featuring Watson, Williams and Witten styling their daughters’ hair, with the goal of giving dads the tools to spend more quality time with their daughters – an act that helps foster confidence and strength in young girls – with step-by-step “dad dos.”
“Research shows that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant and more successful in school and in their careers,” says Pantene, and we love nothing more than an empowering beauty message!
Sure, the styles are designed for dads (and spelled out in easy-for-sports-fans-to-follow football terms!) but the DIYer in all of us can use these tips to create new, fun hairstyles.