Gisele Named Face Of Pantene + Our Mystery Revealed!

Gisele Bündchen Named New Face Of Pantene + Our Mystery Hair Challenge Revealed!

By Alexis Wolfer

Does your hair need the supermodel treatment?

Whether your hair has been through the wringer like a runway model whose hair is constantly pulled and tugged, styled and sprayed, heat-treated and colored – or just looks like it – take note from Gisele (and me!) and check out our go-to (no-longer-a-mystery) hair care products, from Pantene, of course.

(Heck, I knew I had to have something in common with Gisele!)

And now the secret is out.

Not only has Gisele been named the new face (err, hair) of Pantene, but also the brand behind The Beauty Bean’s mystery hair campaign had been revealed! (Equally exciting, we know!)

After testing the “mystery products” from last week’s post, let me tell you that Pantene has truly proven the power of combining brains and beauty!

Turning to Quantum Physics for insight, Pantene has launched a brand new, first-ever, clinically-tested, anti-oxidant damage-blocking technology called EDDS that targets the hair damage caused by oxidizing copper in your shower’s water. Sure, heat styling and coloring your hair cause damage as well, but the fact is that your innocent-seeming shower could be doing more damage than you think! (Click here to read about how the copper in your shower water could be damaging your hair!)

Think of Pantene’s brand new EDDS technology as the anti-aging hair care you never even knew you needed. With its new damage blocking capabilities, Pantene’s shampoo formulas now target, capture and help to reduce copper build-up on hair to help prevent oxidative damage, which, over time, leads to healthier, sexier (and, yes, more Gisele-like) hair.

Hair really need some extra TLC?

For women in need of even more hair-love, Gisele and I (yup, I’m going to throw us in the same sentence as many times as possible here) are both loving Pantene’s NEW Damage Detox Collection. Designed especially for women looking to ‘reset’ their hair health. It’s like a juice cleanse for your hair: pulling out all the toxins and leaving you glowing!

“I feel my hair has been through it all– from being styled more than ten times in one day to enjoying the sun and surf with my children – and Pantene has helped to keep it healthy with every wash, no matter what the day may bring,” says Bündchen.

You and me both, Gisele. You and me both…

Want to test out your own Gisele-approved hair care products? Click here for free samples! 

Sponsored by Pantene

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