Get The Look: 70s Teenage Innocence At Rodarte

DIY 70s Teenage Innocence Hair As Seen At Rodarte

Turn up that Grateful Dead album and pull out your blow dryer, because getting the hair from the Spring/Summer 2011 Rodarte show is easier than you think!

According to Kate and Laura Mulleavy of Rodarte, “The Rodarte Spring/Summer 2011 collection is inspired by Northern California, giant Redwood trees and 1970’s suburban sprawl.” And the hair that accompanied the look was no exception.

As Aveda’s lead stylist Odile Gilbert explained, “The Rodarte hair look for this season is young and innocent. The body is full of natural-looking texture, the ends are straight and a strong, swooping side part gives the hair a retro feel. The look is inspired by teenagers in the 1970’s, so the effect is very organic, adorned with handcrafted tree branch and leaf barrettes that make a statement.”

How To Get The Look…

1. Prep damp hair with Aveda Brilliant™ Damage Control to protect hair from heat styling and blow dry straight.

2. Using fingers for a slightly imperfect look, create a strong part on the left side of the head, parallel to the center of the right eyebrow. Spray liberally with Aveda Air Control™ Hair Spray for shine and light hold.

If you have frizzy hair, click here for easy solutions!

3. Emulsify Damage Remedy™ Daily Hair Repair in hands to add lived-in texture and prevent breakage. Use fingers to tousle hair and enhance texture and body with Aveda Volumizing Tonic™.

4. Secure a thick barrette to the left side of the hair, just above the left ear. Set the look with Aveda Air Control™ Hair Spray.

How to get long, 70s-inspired waves!