Unscripted Beauty: Embrace, Celebrate and Share Life’s Real, Unscripted Moments


AVEENO®’s Latest Campaign Celebrates Unscripted Beauty

Nearly 75% of US women say that unscripted moments are more beautiful than those that are “perfectly” planned.

We couldn’t agree more.

It’s why here at TheBeautyBean we refuse to use Photoshop (we don’t even have photo-editing software on our computers!) and work hard to always celebrate women in all their authentic beauty.

Needless to say, when AVEENO® asked us to join them in celebrating the natural beauty of a life that doesn’t come with a script, we couldn’t say “yes!” fast enough – and not only because we genuinely prefer the beauty in the natural, but also because we firmly believe that too many of us are bombarded with manufactured images that alter what we see as beautiful. As a result, far too many of us (yes, sometimes we fall into this too…) end up comparing our looks, families, vacations, jobs, and lives to the highly edited highlight reels of practical strangers. And, well, that’s not healthy for any of us!

Ready to change this? (Because we are!)

If so, join AVEENO® and TheBeautyBean in celebrating Unscripted Beauty: the beauty you stumble upon in nature; the beauty of our “flaws”; the beauty of love, age, friendship, and family; the beauty found only in authenticity. Not only will you help to change the perception of beauty for women and girls everywhere, you’ll also have a chance to win a year’s supply of AVEENO® products, including AVEENO® Daily Moisturizing Lotions, the #1 daily moisturizing lotion sold in the US, and a photoshoot with Danielle Guenther, a self-taught photographer who loves to view the world through the eyes of a child.

For more information on AVEENO®’s Unscripted Beauty movement, click here.

Here’s what you need to do:

Capture photos of authentic Unscripted Beauty in your life throughout June. Whether it’s a gorgeous sunset or a moment between loved ones, make sure you’re always prepared for life’s unexpected beauty by ensuring you always have your camera or phone on hand. (We may be biased, but we think there’s nothing more authentically beautiful than a #MakeupFreeMondays pic!)

Post you photos on Instagram, Twitter, or Facebook using #AVEENO #UNSCRIPTED #CONTEST (tag @AVEENO on Facebook). You can post as many as you want throughout the month!

Keep celebrating life’s Unscripted Beauty and keep your fingers crossed (one winner will be selected in July) – and click here for even more on AVEENO®’s Unscripted Beauty campaign!

Brought to you by AVEENO®.