We have all been there – we know there is an event we should go to but we won’t know anyone there and, well, know that it can be nothing short of awkward to walk around all night trying to pretend like you don’t have a crazy addiction to sliders and cocktails (or, worse yet, your cell phone). We know all of you out there reading The Beauty Bean are looking for the best in beauty, but how about also adding the best in yourself? We want you to go to any event, whether it is your niece’s christening, a film screening or an event especially tailored for you to meet people in your line of business with killer confidence and the ability to create a networking opportunity in an instant. Read our top three tips to keep in your back pocket while at your next event and leave your fear at the door!
Listen, Listen & Listen More. Consider it research to listen to those around you before jumping head first in to everything that you have going on. By doing that, you are allowing the other person to feel important and heard (who doesn’t want that?!) and you are also saying a lot about yourself without having to actually say a word. You are not the desperate business diva that needs to be the center of attention; you are the poised and intelligent professional who only speaks when it is something truly important and profound. This can also save you a lot of time, because if someone is talking about wanting to connect with people who are hiring graphic designers and you don’t have any insights on that, you can simply move and find a more ideal connection.
Know Who You Are In 3 Minutes Or Less. That’s about how long it will take for someone to figure out if they are diggin’ you or not. Your homework assignment is to figure out who you want to be known as and how to say it in 3 minutes or less. People don’t have time to figure it out for you, so if you try to connect with someone and don’t have your stuff together, chances are they will just move on to someone who does! So you are working on three businesses right now? Great, pick one (depending on the event that you are at) and focus on that. If you start talking to someone and say “Oh I am a health coach, but I am also a makeup artist and I also am working on a book about optimizing Twitter!” the person you are talking to is not going to have a single clue of what to focus on and will most likely move. Ouch.
Make Your Mark In Style. Be prepared to hand out something that will showcase who you are and what your business is about. Whether it is a business card, a cool flyer for an event you have coming up or have an effective keepsake that’s unique, be prepared with your signature go-to item that reminds people of who you are well after the event is over. Don’t stress, if you don’t have your company logo yet, or aren’t even sure what the name of your new website is going to be, just keep things simple and inexpensive.