Kate Winslet’s New Contract Bans Photoshop Retouching
We’ve always loved Kate Winslet but when the mega-star was recently reported as banning Photoshop in her most recent Lancôme contract, she skyrocketed to the top of our girl-crush list!
According to E! News, Winslet has made sure her L’Oréal (Lancôme’s parent company) contract states that there will be zero retouching done to her upcoming Lancôme ads.
This isn’t a new perspective for Winslet, although it is a new contractual sticking point. And for that, we love her more than we already did.
Back in 2003, in response to digitally altered (read: thinned) images of Winslet in GQ Magazine, the actress spoke out to clarify saying, “Look, I don’t look like that.”
At the time, seemingly resolved to accept body slimming digital manipulations as a fact of the business, Winslet was quoted by the NY Post as saying, “I accept magazines retouch photographs all the time. I just didn’t want people to think I was a hypocrite and that I’d suddenly lost 30lbs or whatever. So I just came out and said ‘Look, I don’t look like that’. I’m not mad at the magazine, but I have no intention of looking like that.”
It was admirable at the time. But it wasn’t enough.
This time though, with a greater understanding of the implications of an industry that consistently sends the message that already beautiful women need to be digitally altered to appear even more (unrealistically) beautiful, Winslet is taking a stance, telling E! News, “I do think we have a responsibility to the younger generation of women… I think they do look at magazines, I think they do look to women who have been successful in their chosen careers, and they want people to look up to. And I would always want to be telling the truth about who I am to that generation, because they’ve got to have strong leaders.”
For that reason, Winslet says, she ensured that her latest L’Oréal contract states that there will be no digital retouching done to her upcoming Lancôme ads.
Now, if only more prominent women would jump on board in the name of fighting unrealistic (and often dangerous) body and beauty ideals…