So, this is arguably one of the most hypocritical campaigns we’ve ever seen: Special K (a brand with the tagline “What will you gain when you lose?”) wants us to fight “fat talk.”

And while their angle is that women’s fat talk “is a barrier to managing their weight” (sigh…), this glimpse in the way that women talk about and to themselves is nevertheless telling.

And sad.

Here’s to fighting fat talk.

Not because it’s stopping you from being your “ideal weight” but because your weight isn’t your worth.


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