DISCOUNT WEDDING DRESSES at ideeli’s BRIDAL FLASH SALE

The running of the brides can be dangerous.

Estrogen-fueled, sleep-deprived women storming the doors of Filene’s Basement is like The Hunger Games of wedding dress shopping. Or worse. (At least in The Hunger Games you have a 1 in 26 chance of winning. The odds at Filene’s are more definitely not in your favor!)

Nevertheless, for years, brides-to-be have lined up, camped out and trampled each other at Filene’s Basement stores everywhere to participate in the annual “Running of the Brides” – with the dream of getting the gown of their dreams – at a discount.

But with Filene’s now out of the picture, where is the deal-seeking bride to go?

Enter the FLASH BRIDAL SALE where the running of the brides is now replaced with “clicking of the brides,” racing against the clock to get the ultimate deal on the perfect dress.

Starting TODAY, Friday, May 18th, at 12PM EST, ideeli will kick off its third ever bridal flash sale event, with thousands of brides expected to storm the site for a chance to purchase designer gowns in our Ready, Set, Wed! sale.

On the “racks” will be a selection of gowns from the likes of Badgley Mischka, BCBG, Nicole Miller, Jenny Yoo, Tadashi Shoji and many more – at prices as low as $69.99.

ideeli’s Bridal Sale offers a variety of wedding gown styles and intimates for any bride, from the romantic to the daring.

Here are some our favorites…