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Beach Chairs Get Chic With The Perfect Towel

By Alexis Wolfer

Heading to the beach is one thing. Looking stylish in the process, quite another. Just lugging our beach bag ocean-side is a not-so-glamorous endeavor in itself  – we’re breaking a sweat just thinking about it! Looking good when we get there, though, is something we’ve got covered.  Sure, it includes ensuring you are wearing the best waterproof products, lathering on the best sunscreens and dressing in the most stylish summer hats; but it also means setting the proper décor for your beach-bound day.

A butt-busting workout designed to do at the beach!

No, no, we’re not suggesting Pottery Barn style cabanas and chic chaise lounges (although that would be nice, a moving company we are not!). Even lugging a lounge chair is well beyond our weight-lifting skills! Instead, we’re bringing Lolita with us – and no, she’s not a personal assistant or a weight-lifting champion meant to carry our  (probably not-so-essential, but nevertheless desired) goodies. Rather, Lolita is the ultimate beach towel.

Sprinkled with summer’s 4 essentials – sunglasses, beach balls, bikinis and martinis, obviously – these 100% cotton towels are a sensuously soft sheared velour on one side and an absorbent terry cloth on the other. So, whether you luxuriously lounge around all day or take frequent dips in the water, you’ll be sure to stay comfortable and fashionable all day long.

Moreover, if you’re a guest at a beach house, these make for the perfect present to show your thanks (and how style-savvy you are!).

Another hostess gift we’re loving!

Lolita Beach Towels, $30 each, thelolitastore.com