By Alexis Wolfer

Another birthday, another wrinkle?

Not quite.

I’m about to turn 30 and let me just say that I plan on looking no older than 27 for quite some time and, well, thanks to Elizabeth Arden’s PREVAGE® line, I may just be able to pull it off for decades to come.

Sure, the hands of time may keep on ticking, but when it comes to stopping the appearance of the aging process, the power is in your hands.

Turns out, new scientific studies show that environmental exposure, to UVA, UVB and Infrared-A (IRA) rays, is responsible for 80% of the visible signs of aging, damaging your skin at the cellular level and accelerating skin aging!

You’re probably already familiar with UVA and UVB (it’s what most of our sunscreens currently fend off), but new research has found that Infrared-A radiation penetrates deeply into the skin, attacking skin cells, and causing cumulative damage to collagen, elastin and protein structures over time. Cliff’s Notes Version: It seriously ages you.

Want to stop it in its tracks?

PREVAGE® provides the protection you need to help your skin fight premature aging signs with their triple defense technology that protects against the three most harmful effects of environmental exposure: the sun, pollution and Infrared-A.

Ready for a science lesson? Here’s the ingredient you need to know about!

Elizabeth Arden’s advanced Idebenone ester technology incorporates the single most powerful antioxidant in an advanced delivery system that fuses Idebenone with a skin compatible ester. The Idebenone is slowly released within the skin throughout the day. The result: skin that’s not only protected from the damaging effects of environmental assaults, but also supported in its natural repair process to prevent future damage and reverse existing damage, all at the same time.

Bottom line, you’ll see results immediately and, with continued use, have a marked improvement in your skin’s texture, hydration, luminosity, and appearance.

Or, more simply, use Elizabeth Arden’s PREVAGE® line and the next you tell someone you’re not a day over 18 they may just believe you!

Ready to get started?

Here are the 2 products you need to add to your beauty routine now…

PREVAGE® Anti-Aging + Intensive Daily Serum ($230).
Developed in partnership with bio-scientists and leading dermatologists, this innovative formula blends Idebenone (the single most powerful antioxidant!), to shield skin from environmental effects, support the skin’s natural repair process, and restore a youthful appearance, with Arazine (an exclusive ingredient!), to protect against free radicals, soothe skin and reduce signs of aging caused by chronic inflammation. Together, they neutralize 95% of environmental free radicals and minimizes the signs of aging caused by cellular inflammation so well that in rigorous scientific studies, PREVAGE® Anti-aging + Intensive Daily Serum demonstrated stronger antioxidant protection than Alpha Lipoic Acid, Kinetin, Vitamin C, Vitamin E, Coenzyme Q10, Green Tea and Ferulic Acid! Not into the science of antioxidants? Here’s what you need to know: it’s clinically proven to immediately improve the appearance of lines and wrinkles, boost radiance and gently firm the skin and, in just 4 weeks, to diminish the appearance of age spots and improve the look of skin firmness by up to 60%.

PREVAGE® Anti-aging Eye Cream Sunscreen SPF 15 ($98)
Your eyes say it all. Well, when it comes to your age, at least. Want to fool the masses? PREVAGE® Anti-aging Eye Cream Sunscreen SPF 15 is a multi-defense eye cream that combines the latest Idebenone technology with an advanced delivery system for the best in anti-aging in a formula gentle enough for the sensitive skin around your eyes. Serious about environmental protection? You should be! And now you have an eye cream that not only provides you with the all day intensive moisture you want, but also with the encapsulated sunscreen you need, making it the first ever eye cream with both broad spectrum SPF protection and revolutionary Idebenone.

Sponsored by Elizabeth Arden

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